Shareful definition1/2/2024 ![]() ![]() ![]() The group's BMW-branded vehicle sales rose to 5,476 units during the period, marking another strong showing for the company. BMW India posts record car sales at 5,867 units in first half of 2023 BMW Group has posted success in India with its sales rising 5% YoY in H1 2023, while witnessing a 50% rise in the sales of its premium motorcycles under the BMW Motorrad brand. ![]() Electric vehicles overtake diesel for first time in EU In June, the market share for cars running on electric batteries rose to 15.1%, according to the European Automobile Manufacturers' Association (ACEA), with more than 158,000 units sold in the EU.Big Movers on D-Street: What should investors do with Olectra, Policybazaar and HDFC AMC? Stocks that were in focus include names like Olectra, which fell 0.65%, Policybazaar, which rose 3.66%, and HDFC AMC, which gained 4.51% on Thursday.Most companies decide on a target market share beyond which the cost of acquiring marketshare is more than the profit from that incremental gain. Also, the cost and effort to maintain 100% market share against nimble, local or more aggressive smaller competitors can be very high and killing. How much market share is enough? Usually, gaining 100% market share is not a good idea, as the risk associated with market actions, like fashion changes, product / use changes will impact the company heavily. By the same token, a market leader - as defined by its market share - also has to expand the market, for its own growth. A higher market share also means that if the market expands, the leader gains more than the others. A higher market share usually means greater sales, lesser effort to sell more and a strong barrier to entry for other competitors. The significance of market share: Market share is a measure of the consumers' preference for a product over other similar products. In industries like FMCG, where the products are low value, high volume and there are lots of freebies, comparing value market share is the norm. The value-volume market share equation is not usually linear: a unit may have high value and low numbers, which means that value market share may be high, but volumes share may be low. Volumes refer to the actual numbers of units that a company sells out of total units sold in the market. Value market share is based on the total share of a company out of total segment sales. In other words, if consumers as a whole buy 100 soaps, and 40 of which are from one company, that company holds 40% market share.ĭescription: There are various types of market share. Definition: Out of total purchases of a customer of a product or service, what percentage goes to a company defines its market share. ![]()
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